About Augmented Reality Conference
Augmented Reality is identified as one of the top ten most disruptive new technologies by Gartner Research. Gartner defines disruptive technology as one that causes a major change in the "accepted way of doing things," including business models, processes, revenue streams, industry dynamics, and consumer behavior.
Imagine an environment where most physical objects know where they are, what they are, and can, (in principle) network with any other object. With this infrastructure, reality becomes its own database... Then the physical world becomes much more like a software construct. The possibilities are both scary and wondrous."
- (Vernor Vinge)
AR is unique compared to other technologies as it represents a convergence of ubiquitous, spatial and contextual computing, semantic and metadata, mobile computing, contextual media, and locative or geospatial content.
It's already being seized upon my major brands and even the US postal service has deployed a beneficial AR consumer focused application. Potential applications could revolutionize a number of industries including advertising and marketing, entertainment, education, military and emergency services, architecture, health, manufacturing, business, conferencing, navigation, tourism, computing and communications.
2010-2020 will be the decade of AR causing fundamental changes to the way people interact with computers, the world around us, and each other.
The event is kindly being supported by the Emerging Communications Conference & Awards (eComm). eComm is providing access to a database of 20,000 iPhone and Android developers; 10,000 GSMA members; 10,000 communication innovations; 3,500 AR employees; 320 AR academics, 400 VCs; tier 1 press lists; audio/video distribution channels and relationships; as well extensive media partner relationships
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