AR and the Mass-Market Business Opportunity

Matt Miesnieks, Head of Customer Development, Layar

Date: Wednesday, April 21

Time: 7:00 - 7:10 PM

Location: Salon E

Interest in AR has moved beyond the technology community and many different markets are starting to invest in AR experiences. As the new medium explodes, mass market engagement opportunities abound. This session will explore how leading developers, communities and brands are building on Layar's learnings to advance the business of AR.

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