Mobile Augmented Reality: The World Is Your Playground

Mobile Augmented Reality (AR) will not only change the way we view and interact with the world around us, it has the power to transform our environment into a virtual playground. What is today a typical neighborhood will tomorrow become a magical world of fantasy and wonder. The power of geo-social applications, video games and mobile AR will change the way we play, live and interact in the near future.

The significance of Natural Feature Tracking (NFT) and Parallel Tracking and Mapping (PTAM) will be discussed along with Location-Based Application trends such as Geo-Social games, Geo-tagging and Check-ins. Both hardware and software challenges and opportunities will be explored in this this future-forward look at mobile AR games, entertainment and marketing.